Michael Siljö is an experienced senior manager and Chairman of the Board. He has a long track record from leading positions in global enterprises in different verticals and industries.

On top of Michael’s operational skills he has also a proven entrepreneurial mindset, being the co-founder of several companies within the IT sector.

Fredrik vom Hofe has spent more than 28 years in business value driving leadership roles within the global tech industry, and is today a full-time advisor to several Private Equity firms, and an investor and non-executive board director. Up until January 2022 Fredrik was Group Senior Vice President and member of the Group Executive Committee, at IFS AB, the globally recognized leader in enterprise software, where he was responsible for Corporate Development and Mergers & Acquisitions. Prior to joining IFS, Fredrik worked in senior executive roles within general management, sales, professional services, and marketing at Cap Gemini Ernest & Young, Framfab, Ericsson and Asea Brown Boveri (ABB)  in Sweden, Germany, Australia, and New Zealand. He also has extensive non-executive board membership experience from private and listed Software-as-a-Service companies.

Fredrik is an experienced leader with over 25 years of working experience, predominately from the software Industry. He is specialized in turn around management and has a background as CEO and leadership positions in several companies.

Over the years he has worked with clients including Tetra Pak, Siemens, De Laval, E.ON, Volvo and Scania. Fredrik holds a B.A. Economics and Corporate Finance.

Lars Wahlström has over 25 years of international experience in technology companies with a focus on software and SaaS/cloud businesses. The most extended employment has been with Oracle where Lars led the build-up of the Telecom and Media businesses, first in Europe Middle East & Africa and later globally.

During this period Telecom became Oracle’s largest segment with high profitability. Lars has had sales, business development and CEO roles over the years. Since 2012 Lars works as an independent advisor and has led many turn arounds and business development projects.

Johan is a global entrepreneur within Software as a Service (SaaS) / Cloud Computing Sales Management. He is an executive with 20 years experience in building, leading and scaling sales organizations. Proficiency in enterprise level solution-selling while creating repeatable processes to drive sales results. He has managed teams along with global operations, demand generation and customer success. Building and growing Enterprise Sales teams in Europe, APAC and Americas.

Jonas Rydin is an experienced senior manager and professional board member. He has over 20 years of experience within the information technology and software area with a strong focus on business development and growth.

Dr. James McCabe is a strategy adviser to Flowfactory with two decades of international advisory experience.

A pioneer of classical story design in strategy and business development, James is an award-winning Oxford scholar and helped devise the first Siemens global marketing narrative along with numerous ecosystem and platform stories. He also speaks around the world on the subject of business as narrative.