What is CPQ?

Configure, price, quote (CPQ) is a sales tool for companies to generate quotes quickly and accurately. It’s an effective way to take control over the process from order to cash. 

CPQ applications often work in tandem with CRM platforms, ERP programs, and other business technology, which helps ensure integrated data as well as accuracy. 

Why CPQ? Why CPQ?

Why CPQ?

Sales reps spend less than 35% of their time selling. Rest of the is spent generating quotes, proposals, and gaining approvals and search for data. That’s a lot of non-selling time. 


When a CPQ platform is deployed and used correctly throughout the organization Sales reps and Managers have reported:


  • 10 times faster quote generation
  • 95% reduction in approval time
  • Two times faster moving from quote to cash
  • 30% quicker ramp for new reps
Work faster and smarter

With a CPQ solution that is smartly integrated with your ERP, CRM and other relevant core systems you will improve business insights and maximize sales opportunities faster. You will increase cross- and up-selling possibilities as well as optimizing pricing, while protecting margins.

Boost operational efficiency

Establish a data-driven and integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on what they are great at - sales.

Increase sales effectiveness

Help your sales reps by eliminating friction in the sales process and generating better and more accurate proposals, quicker and smoother.

Perfectly tailored Perfectly tailored

Perfectly tailored

The flexible platform makes it possible for you to build whatever feature or function you can dream of for your sales process – guidance, templates, analyzers, alerts.

Future safe Future safe

Future safe

Everything is moving and changing – so are your sales processes. Building on Flowfactory will make adjustments and development of your CPQ solution super easy and frictionless over time.